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The 'Darwen draw': New data reveals spike in interest in new builds
28 Jul 2026

The 'Darwen draw': New data reveals spike in interest in new builds

According to Demand Maps generated by Rightmove, a collection of new two, three and four-bedroom homes at Collingwood Park is gathering increasing interest from buyers across Lancashire, including Rochdale, Bolton and Preston.

Search data from SEMRush also revealed a staggering 450% increase in month-on-month searches for ‘Darwen Homes’, compared to 2023, and more notably, a significant increase from the minimal searches made in 2022. These findings coincide with the platform revealing a 125% increase in searches for ‘new homes Lancashire’ from 2021 to 2026.  

The Collingwood Park development at Holden Fold in Darwen currently offers a range of three and four-bedroom homes with prices starting at £300,000.

Zac Worthington, Operations Director at Vistry Merseyside and Cheshire West, said: "The surge in interest for 'Darwen homes' isn't just a statistic; it reflects a wider trend we’re seeing across Lancashire. We are attracting buyers from across Lancashire and Greater Manchester looking for the balance of high-quality, modern living and excellent transport links to major hubs like Manchester and Preston. Darwen offers a unique blend of semi-rural charm and urban convenience, and our buyers don’t need to compromise on connectivity for a high quality of life.

“At Collingwood Park, we’ve matched that demand by creating homes like The Aspen and The Willow, which offer the square footage and modern energy efficiency that older housing in the nearby area simply can't compete with."

Find out more about Collingwood Park here

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