Stortford housebuilder launches state-of-the-art 3D virtual touring experience
22 Dec 2022

Stortford housebuilder launches state-of-the-art 3D virtual touring experience

Visitors to Stortford Fields by Bovis Homes can now visualise how their future home will look thanks to an investment in interactive technology.

The Futurium system, which has just gone live at the development, enables house-hunters to explore how a home will look inside and outside, even while it is still in the early stages of construction.

The interactive 3D modelling software also enables buyers to customise their home and to design their interior.

Jason Colmer, sales and marketing director at Vistry Eastern, which is building under the Bovis Homes brand, said: “The Futurium technology is transforming the customer journey and taking the homebuying process into a new era.

“Our customers will be able to envisage what it will be like living in their new home, which will add to the excitement of the process and help them to plan ahead for their move.

“Our sales teams are fully trained in the Futurium software and they are already demonstrating the 3D tours to customers when they visit.

“Buyers will also be able to login from home, via the Bovis Homes website, to revisit their tour and try out new design ideas.”

Jason added: “Bishop’s Stortford is a popular destination for new home buyers, where we have been selling properties ahead of build for some time. Introducing the Futurium technology will make our buyers feel more confident in their decisions, from the house type they select to personalising their home and planning their furniture layout.

“We want to make sure our customers have the best possible experience when they are buying their Bovis home. This latest addition is designed to enhance the customer journey by making it more interactive and more personalised.

“We have a variety of homes available at Stortford Fields, and we are hoping to use this technology when releasing homes for sale at future phases of the development too.”

The wider Stortford Fields development is being provided by a consortium of developers committed to building over 2,200 homes in Bishop’s Stortford. Vistry plans to build over 700 homes at the site overall.

There is currently a selection of two, three, four and five-bedroom homes available to reserve and explore at Stortford Fields, with prices from £374,995.

For more information about new homes at Stortford Fields, call the sales team on 01279 933004 or visit

References to “we”, “us” or “our” are to the part of the Vistry Group (including Linden Homes, Bovis Homes, Countryside Homes, Drew Smith, Vistry Ventures or one of Vistry’s joint venture companies) from which you are intending to purchase a new home. References to "you” and “your” are to the prospective buyer or buyers of a new home from us.

All images are used for illustrative purposes only and are representative only. They may not be the same as the actual home you purchase and the specification may differ. Images may be of a slightly different model of home and may include optional upgrades and extras which involve additional cost. Individual features such as windows, brick, carpets, paint and other material colours may vary and also the specification of fittings may vary. Any furnishings and furniture are not included in any sale. Please check with our sales consultants for details of the exact specifications available at the development(s) for each type of home and the associated prices.