Housebuilder launches industry-first 3D tool for customers to tour properties in their own home
29 Jan 2021

Home hunters at a flagship new-build location in Staffordshire can enjoy a housebuilding industry-first by exploring properties and the development from their own home using 3D technology. Bovis Homes has launched its Immersive Experience platform allowing customers on their handheld devices or laptop to view a 3D plan of its Fletcher’s Rise development in Wombourne, select individual properties and take an interactive tour. Sales consultants will walk home hunters virtually around properties, back gardens and the development during an appointment using a shared screen. Or customers can book an appointment and view the technology in person with a sales consultant at the development. Finding out more about specific plots, house types and pricing is just the start ?" users can select their own specifications and save all their choices, so they receive a tailor-made brochure. Debbie Hulme, group customer experience director, said: “Our Immersive Experience transforms the customer journey allowing them to get inside our homes, explore the development, choose their fixture and fittings and also view the properties both furnished and unfurnished, so they have a full tour and the benefit of seeing all options available to them, before receiving a personalised brochure to make the experience as easy and interactive as we can. “The new technology offering has proved a huge success so far, at a time when more customers are property hunting from home and when demand remains at very high levels by those who want to see our full range of products. Our sales team looks forward to hearing from anyone interested in Fletcher’s Rise and to showing them this wonderful new capability.” Using the tool with sales consultants, customers can take the roofs off properties, walk through the front and back doors, view individual floors, select their choice of flooring, tiles, cupboards and other features in different rooms, and have it all emailed to them ?" thanks to a 3D interactive visual system by technology firm Futurium. Other features include an aerial 3D view of the development, allowing users to double-click and view properties, apply a filter system to see which options fit their criteria, and search for particular house types and individual plots. Customers can also view a gallery of computer-generated imagery for each specific plot. Those in appointments with the sales team ?" either at home using a laptop, tablet or smart phone, or face-to-face at Fletcher’s Rise ?" strictly adhering to Government guidance including social distancing and mask wearing ?" can experience the new technology. The housebuilder will launch the offering on the Fletcher’s Rise page of its website in the coming months. Lynton Dudgeon, regional sales director, said: “We’ve had some fantastic feedback from customers so far including how impressed they are with the platform’s 3D capabilities, allowing them to really immerse themselves in Fletcher’s Rise and their potential home. The personalised brochure is proving extremely popular, showcasing our customers’ choices ?" we look forward to more home hunters using the technology.” Futurium, a visual technology company, has launched its new iX3D system ?" an innovative visualisation platform ?" and partnered with the housebuilder, to digitally transform the home buying customer journey. Last year, Bovis Homes launched an online portal, which includes a simple six-step process to move, from registering personal details to reserving a home and paying the deposit. This tool can also be used by customers on a laptop, tablet or smart phone.

All images are used for illustrative purposes only and are representative only. They may not be the same as the actual home you purchase and the specification may differ. Images may be of a slightly different model of home and may include optional upgrades and extras which involve additional cost. Individual features such as windows, brick, carpets, paint and other material colours may vary and also the specification of fittings may vary. Any furnishings and furniture are not included in any sale. Please check with our sales consultants for details of the exact specifications available at the development(s) for each type of home and the associated prices.